Transform your life's work.

WATSON is for the moments that change everything.

standup backpack review watson

Transform your life's work

See why our Pack member reviews say they "could never go back to a regular backpack."


We're proud of our Pack

WATSON is carried and informed by innovators like you.

WINSTON MOK
Product Manager, Google
 
EDUARDO VIVAS
Former Head of Product, Linkedin
Angel Investor
VYTAUTAS CERNIAUSKAS
Former Operations + Logistics Manager, Uber
 
COLIN SHEARD
Head of E-Commerce, Nestle
 
GLENN DICKINS
Technologist, Investor, Principal Architect of Convergence, Dolby
CAMERON WESTLAND
Former Software Architect, Autodesk
 
RICHARD D. TITUS
Serial Entrepreneur, Former SVP, Samsung, Former Controller BBC
SERDAR OZLER
Software Engineer, Facebook
 
SHANNON TINDLE
Director/Writer, Sony Pictures, Disney
 
MATS STELLWALL
Data Scientist, Oracle
 
OLIVIER YIPTONG
Software Engineer, Airbnb, Google
 
U.J. RAMDAS
Co-founder, The Five Minute Journal
 

Your daily rituals, optimized.

Every time you walk into an important room.
Every time you put your Pack down to begin work.
Every time you make a decision that will change the future.
These are the new rituals of our lives, and WATSON is engineered for those moments.

The Pack for when it matters.

We believe the things you wear should reflect your purpose. Hardshell architecture, genuine leather, glass-filled nylon, and a waterproof gasket seal make our Pack the first truly worthy of your life's work.

Perfect control is the most important thing you carry.

Iterative design makes WATSON the only large-scale user tested Pack on the market. Use-case organization brings intuitive access: commute needs on the outside, work needs on the inside.

PATENTED PACK TECHNOLOGY

Freestanding

Stand-up architecture respects the integrity of your work tools and crucially, your time.

On-demand access

Full content view of your items with the push of a button.

Commute-enabled

Two-factor latching system offers discreet anti-theft security.

Imagine a Pack built from ground zero.

Engineered for your daily rituals.

Handcrafted in Toronto, CA

90 day returns. 1 year warranty.

Renewable + fair trade materials

Handcrafted in Toronto, CA

90 day returns. 1 year warranty.

Renewable + fair trade materials

Stand strong.

NASA memory foam and weight distribution system developed to keep your shoulders square and back in balance. A slightly concave back panel allows for airflow between the upper and lower back, especially during long commutes.

"I took it for the first proper test spin in and out of multiple meetings all day, in 38 degrees (100 F) weather, it was an absolute joy to run around the city with. The comfort and support really cannot be beat and whenever there was a breeze I could feel the wind faintly through the back of the pack so the contour definitely makes a difference. Even in stinking hot weather, it wasn't sticking to my back or uncomfortable at all... and it seriously turned heads in meetings - if it can impress a bunch of stuck up lawyers, well, mission accomplished." - Ben M., Australia

"I took it for the first proper test spin in and out of multiple meetings all day, in 38 degrees (100 F) weather, it was an absolute joy to run around the city with. The comfort and support really cannot be beat and whenever there was a breeze I could feel the wind faintly through the back of the pack so the contour definitely makes a difference. Even in stinking hot weather, it wasn't sticking to my back or uncomfortable at all... and it seriously turned heads in meetings - if it can impress a bunch of stuck up lawyers, well, mission accomplished." - Ben M., Australia

Pack Perks

Accessible power.

Two-factor security.

Flush hydration sleeve.

Essential travel utility.

Let our customers speak for us

Minimal, optimal

No matter the project, WATSON carries your work essentials.

Going, going, gone

Don't miss our last few Packs. Next restock is 07/19!

Let our customers speak for us

Going, going, gone

Don't miss your chance to join the Pack.

As featured in

yanko design logo watson backpack review

"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "

carryology logo watson backpack review

"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."

usa today logo watson backpack review

"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."

b8ta logo watson backpack review

"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

As featured in

yanko design logo watson backpack review

"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "

usa today logo watson backpack review

"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."

carryology logo watson backpack review

"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."

b8ta logo watson backpack review

"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

Inside information

Want to know how our Pack members get the most out of their days? Introducing Your Pack #Hacked.

The future of work

is finally here.

The future of work

is finally here.